Head of Acquisition Marketing

Zagreb, Croatia

Are you ready to make a difference in the world of education and join the Photomath team as our Head of Acquisition Marketing?

We are seeking a highly experienced marketer to lead our acquisition efforts and drive revenue growth through strategic planning, budget management, and execution of multi-channel marketing campaigns.

As the leader of our growth marketing team, you will have the opportunity to develop and implement a comprehensive acquisition strategy that leverages a variety of channels, including paid search, social media, email, and affiliate marketing. You'll work closely with cross-functional teams, including product, engineering, ect. to align marketing efforts with business objectives and ensure that our marketing campaigns are delivering results. Plus, you'll get to lead and mentor a talented team as they develop and execute successful campaigns.

But that's not all – as the Head of Acquisition Marketing at Photomath, you'll also get to make a significant impact on the growth and success of the company. Imagine being able to shape the direction of our marketing efforts and help make education more accessible and effective for students around the world. Sounds like a pretty rewarding gig, right?

So, if you have 8+ years of experience in acquisition marketing (with at least 3 years in a leadership role), strong analytical skills, and excellent communication and collaboration skills, we want to hear from you! 

Oh, and one more thing – a sense of humor wouldn't hurt. We may be a tech company, but we know how to have a good time. :)

At Photomath you will: 

  • Define the customer acquisition strategy and priorities for Photomath, focused on paid acquisition channels and tactics.  
  • Set priorities for paid media marketing and supporting functions to further scale customer acquisition, business impact, and ROI.
  • Identify and build the business case for new customer acquisition opportunities.
  • Manage the overall execution, performance, and effectiveness of global acquisition marketing strategies of the acquisition team.
  • Analyze customer behavior data to report on effectiveness of existing initiatives and identify new opportunities.
  • Leverage technology to enhance business goals; identify areas for improvement and drive implementation.
  • Work effectively with internal and external partners (senior management) to deliver on cross-functional projects across timezones and languages to move swiftly.
  • Collaborate with design teams to optimize creative, messaging and develop compelling advertising campaigns. Develop A/B testing programs to maximize acquisition efforts and own creative feedback loop.
  • Mentor and support the acquisition team.
  • Represent Acquisition Marketing and customer needs and our business strategy with cross functional stakeholders.
  • Represent and explain business performance, insights, and demonstrate progress to leadership.


  • 8+ years in performance marketing with at least 3 years in a people leading role.
  • Experience in growth marketing for a digital advertising or marketing-related product.
  • Experience leading and working across functions to achieve a shared objective (e.g. product, product marketing, sales, creative studio, business operations, customer support).
  • Experience driving business strategy with data, developing frameworks, surfacing insights.
  • Hands on experience building and executing integrated marketing campaigns.
  • Experience with and knowledge of digital advertising platforms (e.g. LinkedIn, Google, Facebook, Twitter, Instagram, YouTube).
  • Strong communication and interpersonal skills, with the ability to effectively interact with and influence stakeholders at various levels of the organization.
  • Demonstrated success as collaborator, team player, and entrepreneurial builder of new persuasive and effective marketing programs.
  • Desire to function as both a strategic marketer and also orchestrate tactical components of integrated marketing campaigns.

What do we do?

Photomath is the superhero of the EdTech world - and no, we're not just saying that because our app is the #1 math learning app in the world. With over 300 million downloads, we're the most popular mobile app to come out of Croatia.

But seriously, our app uses advanced machine learning technology to instantly scan, accurately solve, and intuitively explain even the most complex math problems to users.

And with offices in Zagreb and Silicon Valley, we've got the brains (and brawn) to take on any equation.

But we're not just a bunch of math experts - our team is made up of a diverse group of people with a variety of skills and experiences, all united by a passion for technology and innovation.

And while we've already accomplished a lot (like being declared the "application of the day" by Apple), we know there's still so much more out there for us to conquer.

So if you're ready to join the math revolution and help students across the globe gain some serious math superpowers, come join us at Photomath!

Head of Acquisition Marketing

Job description

Head of Acquisition Marketing

Personal information
Professional data